We were created by entrepreneur, philanthropist and TV star Samantha Baines, over ten years ago. When she left drama school Samantha realised that creatives needed help with social media just like big businesses do and Penguin in the Room was born. Ten years on, we have a lovely team of Penguins made up of creative freelancers and Samantha is still with us as company Director. Check out the rest of our team below.

Whether you are a comedian, actor, artist, director, arts company, charity or a multi-talented creative individual Penguin in the Room is committed to helping you achieve your full potential! Marketing may seem like a corporate tool but with the right approach it can be creative, fun and essential to the success of your business.

With over ten years marketing experience in the Arts sector spanning, comedy, art, literature, music, theatre and film and with a social media award under our wing, Penguin in the Room understands the arts industries and their bespoke marketing needs. PitR offers a variety of marketing services which are tailored specifically for the individual creating fun, fresh and effective marketing solutions. All of our staff are creative individuals in their own right and live and breathe the creative arts and social media.

So don't be a lonely penguin: get in contact and let Penguin in the Room help you out!


Credit- Steve Best Samantha Baines

Samantha Baines 

Director and Founder

Samantha Baines is our founder and all round arts marketing and social media guru! Samantha is an award winning comedian, author and actress (The Crown, Call the Midwife) and she runs our workshops and consults for freelancers and businesses alike. She is also proud to be deaf (hearing aid user) and is Ambassador for RNID.

  • Samantha Baines twitter
  • Samantha Baines instagram

  Emily Baines
Client Relationship Manager

Emily is the point of call for all of our clients and if you are thinking about joining our gang, it is Emily you will be hearing from. Emily is also an Artist, Arts Event Manager and specialises in accessibility in the workplace.

Lucy Norris
Twitter Manager

Lucy Norris is our Twitter Manager, working her magic on a portfolio of social media accounts. She has been with Penguin in the Room since it's inception and knows everything twitter. Lucy is a creative freelancer and also works as an actress and playwright.

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Instagram Manager



Ben Vivian-Jones
Instagram Manager

Ben is our comedy specialist on Instagram, managing a portfolio of hilarious performing/arts clients. He is also an actor and fitness instructor. 


We love to recommend useful and creative brands to our clients and here are some of our favourites for all your marketing and creative needs!