Whether you are an actor, artist, director, arts company, charity or a multi-talented creative individual Penguin in the Room is committed to helping you achieve your full potential! Marketing may seem like a corporate tool but with the right approach it can be creative, fun and essential to the success of your business.
With years of experience in the Arts sector spanning, comedy, art, literature, theatre and film and with a social media award under our wing, Penguin in the Room understands the arts industries and their marketing needs.  PitR offers a variety of marketing services which are tailored specifically for the individual creating fun, fresh and effective marketing solutions. All of our staff are creative individuals in their own right and live and breathe the creative arts and social media.
So don't be a lonely penguin: get in contact and let Penguin in the Room help you out!


Samantha Baines 

Director and Founder

Samantha Baines is our founder and all round arts marketing and social media guru! Samantha is an award winning comedian and actress (The Crown, Call the Midwife, Radio 4) and she runs our workshops and consults for freelancers and businesses alike.

  • Samantha Baines twitter
  • Samantha Baines instagram

Amanda Bowen

Business Development & Client Relationship Manager

Amanda is our business captain and client liaison, here to make sure the ship sails smoothly and that all those who come aboard are well taken care of. Amanda also works in theatre production, is a trained actor and a Suzuki mum.

Lucy Norris

Social Media Manager

Lucy Norris is our Social Media Manager, working her magic on a portfolio of social media accounts. Lucy is a creative freelancer and also works as an actress and playwright.

Rachel Shannon 

Video Content Creator and Youtube Manager

Rachel is a filmmaker, presenter and Youtuber. She knows all things Youtube and even co-administrates a group of over 800 YouTube creators in London. Rachel is our expert on Youtube channels and content creation for digital platforms. 

  • Rachel Shannon Youtube
  • Rachel Shannon twitter

 Sophie Austin

Blogs Manager

Sophie Austin is our blog manager and writing genius, managing a portfolio of blogs and helping with copy and press releases. Sophie is a writer freelancer and  is currently working on her first novel.

Andrew Bate


Andrew is our chief admin bod, in charge of all our client accounts and making sure that our deadlines are NEVER missed! Andrew also works as a professional Actor and freelance film Production Coordinator.


We love to recommend useful and creative brands to our clients and here are some of our favourites for all your marketing and creative needs!

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